(About Me)
I’m a designer and art director working globally across fashion, sports, and lifestyle. My work centres on building clear, considered visual systems that help brands communicate with confidence.
My background didn’t begin in design. I started in marketing, where I developed an understanding of positioning, audience, and how brands operate beyond the surface. That perspective later shaped how I approach design — not as decoration, but as a tool for clarity and direction.
After moving into design, I refined my practice through agency work and independent projects, collaborating with teams across different markets and disciplines.
(Process)
How I Work?
01 — Understand
Every project begins with listening and context. This stage is about understanding the brand, its audience, and the problem to be solved — aligning on objectives before any visual decisions are made.
02 — Define
Insights are translated into a clear creative direction. This includes establishing principles, references, and a strategic framework that guides the work and keeps decisions focused and consistent.
03 — Design
Concepts are developed into refined visual systems. Through iteration and collaboration, ideas are shaped into practical, adaptable design that works across platforms and real-world applications.
04 — Deliver
The final stage focuses on execution and handover. Assets are prepared, documented, and supported to ensure the work can be applied, scaled, and maintained with clarity over time.
(Service I offer)
Art Direction
(What's Included)
Branding
(What's Included)
UI/UX Design
(What's Included)
(Clients I've Worked With)
Format
Design One
Besoma
Botanicals
New Ordinary
Underground Creatives
Gems Designs
New Dawn Designs
Clear Purpose
(Publications)
(What My Clients Are Saying)
